Tips and tricks book geared towards sales professionals.
Rainmakers - people making a lot of rains (of moolah).
Nice book. A lot of uncommon common sense. From sales perspective. For people who are new to sales, a lot of new stuff. 'Cold calling' is considered to be the most dreaded of all tasks due to high percentage of rejections, abuse from customers and so on. One smart sales person's first call was to fix up an appointment for the actual call. Needless to mention that this person soon moved out of cold calling and probably managed an army of cold callers.
Many good tips on what to sell, what not to sell, when not to sell, when not to argue, how to make sure that you make your biggest sale when the customer yells 'get the *&^@ of here'. True!
Great book to listen to over and again.
Even if we are not sales professionals,we should read (or listen to) this book because all of us have to manage the most important brand called 'self' and should be able to sell it for the maximum moolah. Secondly, even if you are not a sales person, being able to effectively manage a bunch of smart rainmakers is a good way to make some rains yourself.
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