Friday, November 19, 2010

Which 50%?

"In advertising we know only 50% of the budget (money) spent produces any effect. We do not know which 50% is that. So, we need to continue to spend full 100%."

Took some time to make sense. It would be nice if we can 'isolate' that 50% which produces results and spend only that. Do you see the irony in that? It's like saying - in the world out there, there is a woman who delivers a baby every 6 seconds in the world. In order to control population, all we need to do is to, find THAT woman and stop her. :)

Advertising budget mention was made in some self-help book. The author was saying - we do not know which of our efforts will produce good results. As with adverting budget, probably only 50% of our efforts produce any result. But, we do not know which 50% is that. So, in order to maximize the output, we have to keep on putting in our 100% effort day in and day out. Many times it's very frustrating to see none of our effort producing any result at all. But, if we broaden the horizon and see, we realize that we have been paid back for at least of 50% of efforts. So, you put in $100, you got back $50. If you put in $100,000, then you got back $50,000.

This probably the reason, Gandhi said  - Full effort, full victory.

Also the main message of Bhagvadgita. "You have right to work. But, not the fruits of your work."


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