“A wealth of information creates a poverty of attention.” — Herbert A. Simon
Never before in history have we had access to so much information.
News updates, emails, social media, videos, podcasts, text messages and endless notifications compete for our attention from the moment we wake up until we fall asleep.
The problem is not that there is too much information.
The problem is that our attention has not grown to match it.
Attention is a limited resource. Every notification, every headline and every scroll takes away a small piece of it. Individually they seem harmless. Together they leave us mentally exhausted.
That is why so many people feel tired even after a day of sitting at a desk. Their bodies may not have worked hard, but their minds have been pulled in dozens of directions every hour.
We have become experts at multitasking, yet research and experience tell us that we do not really multitask. We simply switch attention rapidly from one task to another. Each switch carries a hidden cost. Concentration weakens, mistakes increase and even simple tasks take longer to finish.
The answer is not to consume more information.
It is to consume less, but more deliberately.
Protect your attention as carefully as you protect your money. Turn off unnecessary notifications. Do one thing at a time. Allow your mind periods of silence with no screens demanding your response.
A distracted mind feels busy.
A focused mind gets things done.
In today's world, the ability to guard your attention may be one of the greatest advantages you can cultivate.