Matt Perman put it simply: “The scarcity of time is the reason we have to concentrate on one thing at a time.” He’s right. Time is limited. That’s exactly why focus matters more than ever.
Multitasking sounds efficient. It’s not. You end up half-doing many things, instead of finishing one thing well. Each switch in attention burns mental energy. Each split dilutes quality. You feel busy but produce less.
Time is the one thing you can’t get more of. So the smart move is to use it with purpose. Pick your task. Block distractions. Go deep. Finish it strong. Then move on to the next.
If you lead a team, the message is even more important. Don’t load your people with ten things at once. Prioritize. Tell them what matters most. Help them focus. You’ll see fewer delays and better outcomes.
The world rewards deep work. One hour of focused effort beats three hours of scatter. Whether you’re a coder, writer, designer, or manager—it applies to all.
You don’t need more time. You need fewer distractions. One thing at a time. That’s how good work becomes great.
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