Sunday, December 06, 2009

Barack, Inc.: Winning Business Lessons of the Obama Campaign by Barry Libert and Rick Faulk

This book examines what businesses and people running businesses can learn from the way in which Obama ran his presidential campaign successfully.

Very interesting and insightful book. You will learn how information technology and social networking, in particular, played a very important role in Obama's successful campaign. Do you know one of the Facebook's founders took time-off to lead IT efforts of Obama campaign?

The book does not just limit to Obama's focus on technology. Traditional but nevertheless very important aspects of management like soft skills, hard skills also figure prominently  in this book. There are many instances that authors bring out the best managerial qualities of Obama in terms of motivating his people, admitting the mistakes, reflecting on what went wrong and how to fix it.

Very well researched and very well written book. After (wrongly) understanding that political campaigns only meant behind-the-screen-operations, ugly mud slinging, attacks on character etc., this book is a refreshing read about probably the most successful political campaigns in recent times.

I think many of us who are always looking for bits of wisdom from anywhere will find this book interesting.


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